Pacific Horticultural and Agricultural Market Access Plus Programme (PHAMA Plus) and Pacific Trade Invest (PTI) Australia are forging closer engagement to support Pacific exporters to enhance and maintain existing markets and help new exporters identify new opportunities.
The two organizations recently signed an agreement to collaborate to strengthen the private sector within PHAMA Plus countries to achieve sustainable export market opportunities in Australia.
PHAMA Plus and PTI Australia are currently working with businesses in the root crop sectors of Fiji, Samoa, Tonga, and Vanuatu to better understand the Australian market and opportunities for these products.
The collaboration between the two organizations stems from mutual interests to strengthen the Pacific Islands’ private sector to better develop market opportunities for Pacific products in Australia. This includes supporting exporters, processors/manufacturers, and producers to adopt quality and productivity-enhancing innovations for their exports to meet Australian market requirements.
PHAMA Plus and PTI Australia will continue to support new and existing Pacific exporters to improve trade while identifying opportunities for growth within the Australian market.